Honey Girl Skin 2025
A refreshed brand identity for Honey Girl Skin, a Hawaiʻi-based small business specializing in custom lash clusters. This redesign builds on their original 2024 logo, bringing a cleaner, more polished look. Check out their Instagram page here.
For this project, I revisited a logo I originally designed in 2024 for Honey Girl Skin, a Hawaiʻi-based beauty business specializing in custom lash clusters. As the brand grew, they needed a bolder, more modern identity that still felt feminine and island-inspired.
The new logo keeps the recognizable profile-and-flower concept but evolves it with cleaner shapes, stronger contrast, and a more refined silhouette. These updates make the mark more versatile, easier to read at smaller sizes, and better suited for bold backgrounds and social content. The result is a refreshed identity that feels confident, polished, and true to the brand’s personality.