In 2024, I created the brand identity for a local Hawaii-based small business, The Bald Balloon Guy, specializing in custom balloon arrangements for parties and special events. The goal of the project was to develop a fun, memorable, and approachable logo that captured both the personality of the business owner and the playful nature of the services offered. I began the creative process in Procreate, where I sketched and refined multiple concepts for the custom illustrated icon featuring a bald character paired with balloon elements. Once the final direction was selected, I transferred the artwork into Adobe Illustrator to vectorize the design, refine the composition, and incorporate typography into the final logo system. The finished identity combines clean vector illustration with bold, whimsical lettering to create a distinctive and recognizable brand presence. You can view more of the business and their balloon installations on Instagram at @bald_balloon_guy.